Home News Yahoo Acquires Fashion Startup Polyvore

Yahoo Acquires Fashion Startup Polyvore

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July 20th, 2011--Aspen,CO, USA Jess Lee speaks at the Future of E-Commerce breakfast roundtable at Fortune Brainstorm TECH at the Aspen Institute Campus. Photograph by Kevin Moloney/Fortune Brainstorm TECH
July 20th, 2011–Aspen,CO, USA
Jess Lee speaks at the Future of E-Commerce breakfast roundtable at Fortune Brainstorm TECH at the Aspen Institute Campus.
Photograph by Kevin Moloney/Fortune Brainstorm TECH

Yahoo has acquired fashion startup Polyvore for about $60 million deal yesterday but Jess Lee a co-founder of Polyvoer reveals that the company will continue to do the same thing as it’s been doing before and now it will be on a larger scale and with more resources from the tech giant run by Marissa Mayer.

“We also think there’s a lot of exciting opportunities to integrate and combine forces with the digital magazines, such as Yahoo Style and Yahoo Beauty,” Lee said.

“Every time we’ve seen an integrated community we’ve seen magical things happen,” Khalaf said. “We’ve seen it in Yahoo Sports, we’ve seen it in Yahoo Finance and we definitely see that in Polyvore and the great product that the Polyvore team has built.”

According to Khalaf and Lee, Mayed did a great job in the deal. However, Khalaf says that it was the bledning on community and commerce chances on drove the acquisition. “That’s what drove us to consider this and get it approved and talk to the Polyvore team who definitely reciprocated,” he said.

This also gives Polyvore another avenue to monetize. “By partnering with Yahoo we can roll out our ad platform across the Yahoo network by integrating with Yahoo Gemini,” Lee said.

Polyvore has partnered with Yahoo on a few other projects, and Lee reveals talks of the deal started from there. We should also note that three ex-Yahoo engineers Jianing Hu, Guangwei Yuan and Pasha Sadri started Polyvore back in 2007.

When asked why this was the time to sell, Lee said it was “the right time and the right amount” and that she was “very, very happy with the outcome.”

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