In line with its company-wide vision and promise to make mobile meaningful, Africa’s largest Digital Media company, Terragon Group unveiled two of its latest offerings at the just concluded 2015 Techplus Conference and Exhibition at the Eko Hotel, Lagos.
One of the unveiled solutions, tmoni, is a product born out of the Group’s longstanding relationships with Mobile Network Operators in Nigeria.
Speaking at the event, tmoni Product Manager, Tunde Adeniran, said that as a mobile operator billing solution, it enables content developers and aggregators effectively monetize digital content, goods and services from over 80 million mobile internet users in Nigeria.
“Content Developers and OEMs can now monetize previously hard to reach demographics as they expand into a fast growing and emerging market. Its benefits includes better conversion rates on mobile, flexible price points and cross-platform integration,” he said.
The other unveiled solution by the Group is hinged on the Group’s mobile advertising business – Twinpine Limited. Simply tagged Twinpine Performance Advertising (TPA), it allowsadvertisers pays only when there are measurable results from their online mobile campaigns.
“Twinpine Performance Advertising provides advertisers with opportunities in real-time measurement and optimization,” explained Eniola Moronfolu, Product Manager, TPA.
She added, “The overall intention is to allow advertisers drive consumer action, thereby going beyond awareness to creating great experiences for mobile users and give brands prime positioning.”
The Techplus Conference and Exhibition was held from the 24th – 25th of July 2015 at Eko Hotel and Suites, Victoria Island, Lagos. It is a technology platform designed to connect manufacturers, software and hardware companies, content developers, amongst several others, offering a window of opportunities that promotes the use of technology in everyday life. Terragon Group joined other notable brands in the industry such as MTN Nigeria, Samsung, Jumia, Huawei, Uber, Google, amongst others, as sponsors of this year’s edition of the Conference themed ‘Leadership in Digital Technology’.
About Terragon Group
Terragon Group is a digital media business focused on Africa that understands the interplay between content and platform and has business verticals that deliver on components of the digital world.
Terragon Group operates across key markets namely; Nigeria, Ghana, South Africa and Kenya, as well as India. The Group is made up of three independent but complementary business units that focus on different aspects of the digital media sphere;
- Terragon Limited (TL): Access and Aggregation
- Twinpine Limited: Mobile Advertising
- Terragon Media Limited (TML): Digital Agency