Nigeria’s leading e-commerce portal, Jumia Nigeria and Chinese biggest smartphone company, Xiaomi seems to have strike a deal which will give Jumia the right to market, sell and distribute it smartphones in Nigeria and other African countries. The deal though directly between Mobile In Afria (MIA) will also gives the exclusive right to Jumia to sells XIaomi products in Nigeria starting off with the Xiaomi Mi 4 and Xiaomi Redmi 2 smartphones, other model to follow subsequently.
Xiaomi who initially announcing it plans of coming to Nigeria and other African countries a couple of months ago has not been able to live up or fulfilled it promised yet. Xiaomi, the Apple of China as it’s fondly referred to has an agreement deal with Mobile In Africa – MIA who are the main exclusive rights owner to distribute Xiaomi phones in Africa had partnered with Jumia which also gives Jumia Nigeria the right to officially sells Xiaomi phones to Nigerians.
The Chinese brand with a market value and capitalization of over $45 billion will now have it smartphones and other mobile devices officially selling in Nigeria and Africa for now pending when the company debut and fully launch in Africa. With this development Jumia Nigeria is likely to start the selling of the Xiaomi Redmi 2 and Xiaomi Mi 4 from tomorrow 16th of November, this will also be a plus for Jumia Black Friday scheduled 27th November.
Making a few notes on the developments, Jeremy Doutte, who is the CEO of Jumia Africa said;
We have seen such a strong appetite for quality smartphones in Nigeria that we look very much foreward to providing consumers with more high-end smartphone options at incredible prices.”
A mid range price tag of N29,000 for the Redmi 2 and N56,000 for the Mi 4 is what is likely expected according to an insider source from Jumia.