According to IDC reports, Apple is now topping Xiaomi as the leading smartphone vendor in China. The reports further revealed that Huawei, Samsung and Lenovo are in the 3rd, 4th and 5th position respectively.
As per the report, the Cupertino-based tech giant shipped a total of 14.5 million units last quarter, capturing a 14.7% market share. This compares to the 13.5 million devices shipped by the five-year-old Chinese company, which translates into 13.7% market share. Huawei, Samsung, and Lenovo rounded up the top five with 11.4, 9.7, and 8.3% shares, respectively.
Apple was the top smartphone vendor in China in the first quarter of 2015, with consumers still having a strong appetite for the larger screens on the iPhone 6 and iPhone 6 Plus. Xiaomi slipped to the second position as it faced strong competition from other vendors in the low to mid-range segment of the market, while Huawei maintained third position as it saw a good up-take in the mid-range segment. Samsung and Lenovo both led the market at least once last year, but rankings have since changed quickly, highlighting the volatility of consumers’ brand preference in China.
In addition, the report also revealed that China’s smartphone market, which is the largest in the world, saw 98.8 million units shipped in the quarter, which is a 4% year-on-year decrease. Notably, this is the first time since 2009 that the country’s smartphone market has witnessed a decline.
“Smartphones are becoming increasingly saturated in China,” said Kitty Fok, Managing Director at IDC China. “China is oftentimes thought of as an emerging market but the reality is that the vast majority of phones sold in China today are smartphones, similar to other mature markets like the US, UK, Australia, and Japan. Just like these markets, convincing existing users as well as feature phone users to upgrade to new smartphones will now be the key to further growth in the China market.”